Jennifer Fowler
Design + Strategy

Resume

Resume

 
 

Contact

jennifer-fowler.com
linkedin.com/in/jennifer-fowler
jenfowler23@gmail.com
410.598.0931

 

experience

Design Strategist, Booz Allen Hamilton, 2018-present

  • Leads multi-disciplinary teams through the human-centered design (HCD) process, conducting exploratory research, customer interviews and observations with over 900 relevant users, quantitative and quantitative research, synthesis and insight generation, artifact creation, ideation, and prototyping of over 40 testable prototypes

  • Leverages design and technology to measure human experiences for “messy,” complex client problems

  • Spearheads Booz Allen strategic initiatives and internal marketing in the areas of employee experience, HCD, and customer experience

  • Planned and hosted two events for Booz Allen employees and clients to showcase customer experience projects and expertise

  • Conducts staffing, budgeting, internal and external reporting, project management, and project scoping activities

  • Clients include federal agencies in healthcare, benefits, housing, and revenue collection

  • Awarded the Booz Allen VIP Award in 2024, awarded to <1% of the firm’s employees for “service to clients, colleagues, and community”

Immersive Coursework for MBA/MA in Design Leadership, JHU and MICA, 2016-2018

  • Led eight-week collaborative efforts spanning business and design coursework, incorporating design thinking and Lean methodologies into the consulting projects

  • Crafted and presented final deliverables for coursework, highlighting recommended strategies and next steps

  • Clients included a data-focused federal agency, various non-profits, and neighborhood organizations

Strategy Intern, Brand Union, Summer 2017

  • Conducted competitive audits, audience segmentations, portfolio architecture evaluations, messaging analyses, and positioning strategies

  • Clients included global spirits brands, a craft beer company, a global commercial real estate firm, and an online coupon company

Marketing Proposal Coordinator, Grimm + Parker Architects, 2014-2016

  • Wrote, designed, and compiled responses to requests for proposals for architectural projects, managing associated deliverables with partners, lead architects, and outside consultants

  • Created marketing materials to promote the firm throughout the region

 

Education

The Johns Hopkins University Carey Business School (JHU) and Maryland Institute College of Art (MICA)
MBA/MA in Design Leadership

Washington University in St. Louis
BA in Art History
Minors in Marketing and Architecture

 

Skills

Research and Design
Customer surveys
Digital and physical prototyping
Design management
Design operations
Design research
Design thinking and strategy
Ecosystem mapping
Ethnographic interviewing
Human-centered design
Insight generation
Journey mapping
Participatory design
Persona development
Service design
Systems thinking
User experience

Strategy
Change management
Competitive auditing
Organizational design
Portfolio architecture
Project management
Strategic foresight
Team leadership

Software
Adobe Suite
Figma
InVision
Medallia
Miro
MURAL
Qualtrics
Sketch

 

Certifications

Project Management Professional, Project Management Institute
Professional Certificate in Strategic Foresight, University of Houston