Flex
The Problem.
After conducting a survey that explored the various ways people organize their lives, I tasked myself with designing an organizational tool that allows each user to customize his/her own experience to suit individual needs. The product allows the user to create their own organizational system, with a variety of pocket sizes and layouts to choose from. The customer would receive a blank book and could arrange and rearrange the pockets as necessary. Custom-sized dry erase sheets would also come with the book, allowing the user to easily move their tasks or lists as priorities change. The hard plastic pages make the book durable, and the binder rings allow the customer to reorder the pages with ease. The user even has the ability to rotate individual pages, with binder holes punched into each of the four corners.
The resulting prototype (initially called 'freeForm') needed a competitive analysis and creative territories for branding to round out its marketability.
The Process.
In order to fully realize the potential future state of the product (as was required by the class assignment), I created a future vision for my product, which included high-level schedule, detailed action steps, underlying values, and success elements. While my fully realized plan for the product extended beyond the length of this assignment, I thought through the timeline and deliverables.
The Solution.
During the eight-week assignment, I was able to complete the competitive brand audit and creative territories for Flex. I plan to continue in the future with branding guidelines and a pitch deck.
