Booz Allen Experience Expo
The Problem.
With the onset of the 2020 pandemic, many of our Booz Allen team members moved around the country, and we had little chance to get together and learn from each other in person. My leadership tasked me to lead a team of seven people to plan and host a one-day in-person event to learn from each other and celebrate our accomplishments.
The Process.
We began planning what became “the Experience Expo” seven months in advance. We determined a theme (the golden age of travel), recruited and wrangled session presenters (totaling 47 sessions), created marketing materials and swag, and ran the event for 394 attendees.
The Solution.
ExpoAir brought together 394 attendees who participated in their choice of 47 sessions including crash courses, knowledge sessions, project spotlights, and presentations by our partners. For months leading up to the event, internal marketing consisted of videos, graphics, and content to create a fully branded experience. During the event, the Booz Allen office was transformed in a retro-inspired airport, featuring luggage, loungers, and signage. A fully branded experience allowed for enjoyable and memorable professional development. ExpoAir fostered learning and networking through fun interactive and tactile experiences. Attendees noted that they “learned so much about industry practices in [their] role as well as outside of [their] role. It provided so much insight and perspective.”
